Primasun
Background
As a comprehensive solution dedicated to sleep health, Primasun stood firm on the belief that quality sleep is the key to healthier lives, safer workplaces, and a more efficient healthcare system
The project faced the challenge of addressing two distinct audiences: B2B audiences, who acknowledged the value of sleep health, and a wider B2C demographic that often underestimated sleep's role as a foundation of health. They simply saw it as a mere end to their day.
Approach
Our approach was to close the knowledge gap through tailored content strategies, adhering to Primasun's strong brand voice. We broke down complex sleep health topics into straightforward, relatable content, while also offering in-depth insights for those already familiar with the foundational role of sleep health. This approach made sure that everyone could access and engage with sleep health education effectively. By designing distinct content types for each platform, we connected with diverse audiences, making sleep health a relevant and discussed topic across the board.
Results
Our content successfully unified our audience around the value of sleep health, generating increased engagement and promoting meaningful discussions across platforms. By breaking down the complex subject of sleep into accessible information, we started to shift public perception. Our goal was to elevate sleep health from a topic of passing interest to a pillar of health, making it relevant and engaging for everyone.
